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Creative content that powers

Transformative Brand Voice and Influence

A tribute to Vimala Nair, whose love for art transcends the misgivings of societal norms.

Kaleidoscope Terrace (2018)

Abstract Art, 18"x24”, colouring pen on watercolor paper

A tribute to Vimala Nair, whose love for art transcends the misgivings of societal norms.

Kaleidoscope Terrace (2018)

Abstract Art, 18"x24”, colouring pen on watercolor paper

Vimala’s Kaleidoscope Terrace, with its many intricate sections, each to its own but intricately woven into a harmonious landscape, perfectly represents the CayD commitment to journey with our clients no matter how arduous. Read about Vimala on CayD Captures.

Brands We Have Worked With:

If there were a quick fix for getting the right message across to the right audience, we’d share it in a heartbeat! But there isn’t and honestly, we doubt there would ever be.

Enter strategic communications.

At CayD Communications, our strategic communications approach hinges on outlining key messages and long-term content communication strategies to propel stakeholder engagement.

Strategic communications is an emerging paradigm shift. Effectively used, it empowers brands with diversity, competitiveness and advocacy. Our inventive work with clients results in authentically distinct content that shapes transformative brands.

But this impact comes from the vigour of a well-drafted strategy and the rigour of a well-executed long-term communications plan. This is what we do, and we do well.

The key? You.

The person is core.

The person is central to an effective communications strategy. Be it as an individual or as an organisation, we all embody a brand. Conversations power a process to discover narratives that define, differentiate and leave a definitive impression. This enables us to help brands establish a solid content platform from which organic key messages are drawn for an expanding informative industry.

The person is core.

The art is in making content so natural that it organically resonates with the heartbeat of your brand.

Kamala Devi Thillainathan

Founder of CayD Communications

Positioning your brand.

In positioning brands, we expound global perspectives, draw on national aspirations and challenge norms. Our philosophy is to leverage inspiration to inspire change. There are no quick fixes and we cut no corners. The result? Strategies that drive impactful content architectures. The method? A transformative inventive to authentic approach.

What we do

The Strategic Communications Journey

Leverage

Craft

Challenge

Leverage inventive conversations to position on national and regional fronts.

Craft diverse and authentically distinct content.

Innovate content for impactful advocacy.

Connect to share transformative influence.

What we do

The Strategic Communications Journey

Leverage

Leverage inventive conversations to position on national and regional fronts.

Craft

Craft diverse and authentically distinct content.

Challenge

Innovate content for impactful advocacy.

Connect to share transformative influence.

Leverage

Inventive conversations that nurture human connections to build meaningful lasting relationships.

Challenge

Content development and visual design insights that build an effective information architecture.

Craft

Global, regional and national perspectives that empower opinion, advocacy and thought leadership.

Distinct content for effective media engagement and digital influence.

Leverage

Inventive conversations that nurture human connections to build meaningful lasting relationships.

Challenge

Content development and visual design insights that build an effective information architecture.

Craft

Global, regional and national perspectives that empower opinion, advocacy and thought leadership.

Distinct content for effective media engagement and digital influence.

Inventive to authentic approach

The CayD approach is the coming together of 4 distinct processes: Leverage & Position, Craft & Create, Challenge & Innovate, and Share & Connect, that allows us, together with you, leverage brand strength, create in-depth content, innovate a distinct position and share a voice of difference.

The journey that we will undertake together is revealing of an experience to uncover narratives that create impact and influence. This collaborative effort is what we enjoy the most.

Expertise for creative breadth and depth

Our work with you inspires us to continuously ask ourselves, “What would we expect from a job?” The answer drives our commitment to create the breadth and depth of content strategies, spar discerning thought-provoking perspectives and push boundaries to make a stand as we hone expertise in strategy, editorial, research and analytics, media and social media, and advocacy to advance brand content.

Case Studies

Our Journey Together.

With the right information architecture, we help you traverse a versatile and diverse communication landscape.

The outcome? Insights and voices from the industry, unique and personal stories that inspire, angles that pique media interest and influence over digital platforms; these are the thrusts that drive content that engages stakeholders, make headlines and when it counts, influence policies.

Early Childhood Education

How we created an impact and influence in the digital space

Empowering Women, Transforming Lives

How we created a regional presence and made a difference

Corporate Profiling & Narratives Influence

How we created an impetus and strategy for startups

Infertility, Clearing the Misconceptions

Establishing a voice for infertility in Malaysia

Voice. The planter

A centennial of legacy

Voice

Headline

Digital

Research Insights

Early Childhood Education

How we created an impact and influence in the digital space

Empowering Women, Transforming Lives

How we created a regional presence and made a difference

Corporate Profiling & Narratives Influence

How we created an impetus and strategy for startups

Infertility, Clearing the Misconceptions

Establishing a voice for infertility in Malaysia

Voice. The planter

A centennial of legacy

Voice
Headline
Digital
Research Insights

Voice

Shaping the Future of the Agriculture Industry

Inspiring Young Minds to Achieve Soaring Aspirations

Terence Ooi’s Affiliate Journey with Involve Asia

Headline

Consider critical aspects in Budget 2024 to drive 4IR adoption

Child Sexual Exploitation And Abuse During the Covid-19 Pandemic

Food For Fertility

Digital

Early Childhood Education: Trends and Educators' Roles

A Lifelong Vision-care Commitment

How we created an impetus & strategy for startups

Research Insights

Inclusivity and Challenges in Special Education

Travelling to Malaysia for Fertility Treatment

Bolstering Logistics in ASEAN

Insights

Latest Reads.

Bolstering Logistics

An Industry insights featuring efforts to bolster logistics in Southeast Asia.

Read story

Involve Asia

Involve Asia’s 150% Annualized Growth From Cradle To Pre-IPO Profitability

Read story

The Fourth Industrial Revolution

An opinion piece discussing the adoption of digital technologies to transform businesses.

Read story

For the Love of Soil

International consultant agronomist and member of the Incorporated Society of Planters (ISP) reveals his love for soil and his fastidiousness and commitment to research and education.

Read story

For the Love of Soil

International consultant agronomist and member of the Incorporated Society of Planters (ISP) reveals his love for soil and his fastidiousness and commitment to research and education.

Creative content that powers

Transformative Brand Voice and Influence

Kaleidoscope Terrace (2018)

Abstract Art, 18"x24”, colouring pen on watercolor paper

Kaleidoscope Terrace (2018)

Abstract Art, 18"x24”, colouring pen on watercolor paper

Brands We Have Worked With:

Enter strategic communications.

The person is core.

The person is core.

Positioning your brand.

What we do

The Strategic Communications Journey

Leverage

Craft

Challenge

Share

What we do

The Strategic Communications Journey

Leverage

Craft

Challenge

Share

Leverage

Challenge

Craft

Share

Inventive to authentic approach

Expertise for creative breadth and depth

Case Studies

Our Journey Together.

Early Childhood Education

How we created an impact and influence in the digital space

Empowering Women, Transforming Lives

How we created a regional presence and made a difference

Corporate Profiling & Narratives Influence

How we created an impetus and strategy for startups

Infertility, Clearing the Misconceptions

Establishing a voice for infertility in Malaysia

Voice. The planter

A centennial of legacy

Voice

Headline

Digital

Research Insights

Early Childhood Education

How we created an impact and influence in the digital space

Empowering Women, Transforming Lives

How we created a regional presence and made a difference

Corporate Profiling & Narratives Influence

How we created an impetus and strategy for startups

Infertility, Clearing the Misconceptions

Establishing a voice for infertility in Malaysia

Voice. The planter

A centennial of legacy

Voice

Headline

Digital

Research Insights

Insights

Latest Reads.

For the Love of Soil

For the Love of Soil

CayD Captures

A tribute to passion

Power Your Voice. Content Today

Vimala Nair, Collision (2018)

Abstract Art, 18"x24”, Colouring pen on watercolor paper

Quick Links

Catalogue

Quick Links

Catalogue

Vimala Nair, Collision (2018)

Abstract Art, 18"x24”, Colouring pen on watercolor paper