Are the startups embracing strategic communications efforts and content to achieve better results?
Is their PR messaging hitting the right tones?
In 2020, the global startup ecosystem was valued around RM12.8 trillion (USD3 trillion). This number is growing every day and is worth more than the individual GDP of most G7 economies. Seven of the top 10 largest companies in the world are technology-related, and in 2019, close to RM1.2 trillion (USD300 billion) venture capital investments went to startups.
According to Startup Genome, Malaysia’s startup ecosystem was estimated to be worth RM67.4 billion (USD16.1 billion) in 2021. In 2030, we aim to be ranked as one of the Top 20 global startup ecosystems, functioning in the Integration Stage, with a mature and flourishing ecosystem abuzz with 5,000 startups, largely self-sustaining and hugely successful, creating knowledge transfer and wealth. (Source: Startup Ecosystem Blueprint)
The questions addressed:
A start-up will progress through different phases but these chapters have ONE thing in common – the need to align a shared vision that validates an idea to the business and draws talent to the organisation.
Startups within the Malaysian eco-system must see content as a critical tool to profile their brand, beginning from the formation phase, and through validation, right until they scale up for growth.
This shared narrative is captured in the Company’s (Start-Up’s) corporate profile, and forms the base document that enunciates the company’s founding story and its competitive edge.
This is what we term to be missing. This is the basis for all PR strategies.
source:
startupcommons.org
Cradle Seed Ventures (CSV) mission is to create a strong and innovative business-building ecosystem that empowers early stage companies, through systematic programmes and initiatives, in growing leading entrepreneurs and innovators.
We worked on corporate profiling and thought leadership insights that resonate the market position for nine Malaysian startups making strides in the region and globally through digital technology.
Redefining social commerce.
Empowering thriving digital partnerships.
Escalating data-labelling infrastructure.
Powering a digital logistics ecosystem.
Creating a better healthcare experience.
Tech-enabling last-mile installation services.
Levelling the playing field for retail and F&B businesses.
Driving intelligent mobility solutions.
Rethinking finance.
Cradle Seed Ventures (CSV) mission is to create a strong and innovative business-building ecosystem that empowers early stage companies, through systematic programmes and initiatives, in growing leading entrepreneurs and innovators.
We worked on corporate profiling and thought leadership insights that resonate the market position for nine Malaysian startups making strides in the region and globally through digital technology.
Redefining social commerce.
Empowering thriving digital partnerships.
Escalating data-labelling infrastructure.
Powering a digital logistics ecosystem.
Tech-enabling last-mile installation services.
Creating a better healthcare experience.
Levelling the playing field for retail and F&B businesses.
Driving intelligent mobility solutions.
Rethinking finance.
Conversation is a meeting of minds with different memories and habits. When minds meet, they don’t just exchange facts; they transform them, draw different implications from them and engage in new trains of thought.
We encourage our clients to constantly challenge the norms and push the boundaries of their industry and sectors. To do this, we nurture a synergistic relationship that enables us to provide the content counsel. A regular engagement with C-suite enables this.
The profiles and opinion articles delivered its intent of providing a comprehensive outlook into what the companies stand for. For some of the startups, it was gratifying to know that the documents provided in-depth insights into who they are and what makes them unique in the industry they serve. The content were kept organic and the documents were presented with relevant section headers and visuals for easy reading.
Personality and positioning
Key opinion leader (KOL)
Co-thought leadership insights
We challenge ourselves constantly to bring the story of success to the brands we work with.
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