Our Approach

We are inspired by what we do for you!

We leverage upon the culture of your brand that sets you apart from the rest. Effective communications is about getting your story out to people who want to read it rather than just as many people as possible.

A tribute to Vimala Nair, whose love for art transcends the misgivings of societal norms.

Crazy Fantasy (2019)​

Abstract Collage, 6"x12”, Mixed media on cardboard​

Vimala’s Crazy Fantasy, an amalgamation of pieces of work that she felt “were not very good”, resonates with the CayD persona that no part of the puzzle is too insignificant in the quest of working towards perfecting the bigger picture. Read more about Vimala on CayD Captures.

We break down the dynamics of content to unveil its intricacies, so it becomes clear where and how you can resound your thoughts, lend your insights and establish your advocacy.
Kamala Devi Thillainathan
Founder of CayD Communications

Narratives are your content. It is your voice in words and images.

The first word that makes it onto paper is the beginning of a lifelong legacy. In keeping your content authentically true to its founding principles, your brand will be a growing influence, an influence that you yourself may not be aware of, but one that the community you operate within will recognise. This is what paints your image, resonates your persona and builds a brand.

But we see a gap.

Oftentimes, marketing-driven narratives, as essential as they are, are created in isolation from a company’s corporate imperatives. What results is a widening gap between the inspiration that gave rise to a business in the first place, with what the brand stands for and represents today.

Our forte is making your brand a leader through strategic content. The inspiration? You. Through a journey with you, we sync your brand voice alongside business imperatives, so that your brand is known for what it offers and what it stands for in equal measure.

Positioning your brand.

In positioning brands, we expound global perspectives, draw on national aspirations and challenge norms. Our philosophy is to leverage inspiration to inspire change. There are no quick fixes and we cut no corners. The result? Strategies that drive impactful content architectures. The method? A transformative inventive to authentic approach.

Leverage

Making human connections and building meaningful and lasting relationships that competitively positions you.

Craft

Content development and visual insights that build transformative brand voice so that you stand out.

Challenge

Global, regional and national perspectives that empower opinion, advocacy and thought leadership to create and widen your ripples of influence.

Share

Distinct content that impact media engagement and digital influence to resonate and resound your voice.

These processes are essential for the mapping of a strategic communications strategy, and clients, after having gone through the motions with us, begin to understand the processes and appreciate the progress and outcomes they attained.

Leverage

Making human connections and building meaningful and lasting relationships that competitively positions you.

Craft

Content development and visual insights that build transformative brand voice so that you stand out.

Challenge

Global, regional and national perspectives that empower opinion, advocacy and thought leadership to create and widen your ripples of influence.

Share

Distinct content that impact media engagement and digital influence to resonate and resound your voice.

These processes are essential for the mapping of a strategic communications strategy, and clients, after having gone through the motions with us, begin to understand the processes and appreciate the progress and outcomes they attained.

A strategic, creative and consistent process done over and over again.

Discover inventive content

Navigate in-depth authentic content

Create a distinct brand

Share a voice of difference

These steps help us journey with you to leverage and position your narratives, craft and create compelling content, challenge and innovate thought leadership and share and connect your brand. This is an inventive process we do strategically, coherently and consistently, over and over again.

01

Leverage

Inventive conversations that nurture human connections to build meaningful lasting relationships.

Ideas are an amalgamation of perspectives that we get from top to bottom, this includes founder, CEO, mid management and staff.

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02

Craft

Content development and visual design insights that build an effective information architecture.

Your ideas are the inspiration for your brands. Once we discover your voice and obtain an in-depth insight into your motivations and aspirations, we craft and create a diverse landscape to position your brand.

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03

Challenge

Global, regional and national perspectives that empower opinion, advocacy and thought leadership.

People don’t want a challenge. People don’t want to spar. They just want to be told what to do, or they want to tell you what to do. This is not our deal.

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04

Share

Distinct narratives for effective media engagement and digital influence.

There is a multitude of ways to share and connect. We help you connect through uniquely organic thought-evoking narratives that embody a humanistic tone and manner.

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Power Your Voice. Content Today

We challenge ourselves constantly to bring the story of success to the brands we work with.