Expertise - CayD

Our expertise

Stand out and put your best face forward.

A brand should not be just about looking good; neither is it solely defined by what an organisation has achieved. A solid brand and a positive reputation come from the consistent embodiment of what an organisation stands for. The CayD Approach is underscored by an expertise honed over the years as we journey we clients. Together with you, we craft, develop and build communication strategies that push the boundaries of content to effectively and competitively position your brand to resound its uniqueness and resonate passion.

Our expertise

Stand out and put your best face forward.

Strategy

Content & design

Research & analytics

Earned Media & Media Engagement

Advocacy

Strategy

Content & design

Research & analytics

Media

Advocacy

Strategy

Challenge Norms

We encourage our clients to constantly challenge the norms and push the boundaries of their industry and sectors. To do this, we nurture a synergistic relationship that enables us to give you the counsel and support you need to get and stay ahead.

The strategic communications approach hinges on outlining key messages and long-term content communication strategies to propel stakeholder engagement. Conversations are part of the strategic process, useful for establishing contexts aligned to priorities. Through interviews and dialogues among others, conversations are fuel for a continuous journey where content is crafted, defined and fine-tuned to stay relevant, timely and effective.

Tactics:

01. Communications Strategy

02. Content Creation Strategy

03. Media Engagement Strategy

04. Social Media Communications Strategy

05. LinkedIn Communications Strategy

06. Website Strategy

07. Impact Assessment

Content and Design

Dynamic Versatility

We help brands build a dynamic and versatile content architecture to enable brands to effectively and creatively navigate the breadth and depth of their narrative landscapes. At the core of this is a humanistic approach that brings out your brand’s unique personalities and personas, illustrated through organic content and design perspectives.

Tactics:

01. Key Messages

02. Corporate Blueprints

03. Content Craft & Creation

04. Brand Stories

05. Corporate and Product Narratives

06. Website Content

07. Social Media Content

08. Brochures

09. Newsletters

10. Speeches

Research & Analytics

Clarity Precision

Research and analytics are important elements to help derive solutions that best fit your goals and aligns your brand to the industry and the competition. It requires the investment of time and resources. It is also a function that gives clarity and precision to strategies and plans. This empowers content that befits your brand realities and creates an impact with stakeholders and media.

Content resulting from this process can be used to create insights that help your audience better understand your brand position and aspirations; as it does allowing you to create and lead conversations.

Tactics:

01. Market Research & Analysis

02. Industry Insights

03. Market Outlooks

04. Competitive Analysis

05. Stakeholder Research

06. Audience Research

07. Impact Measurement & Reporting

Earned Media & Media Engagement

Real Dynamics

By aligning brand voice to the values that audiences hold pertinent, we create media-worthy content to empower effective media positioning. Our edge lies in crafting organic and creative narratives that hinge and traverse real-life dynamics.

This gives rise to content that is unique and attracts media attention, enabling us to pursue earned media opportunities for clients.

Tactics:

01. News Releases

02. Media Pitch Insights

03. Leadership Profiling Stories

04. Interviews

05. Media Junkets

06. Fact Sheets

07. Advertorial Content

08. Special Supplements

09. Collaborative Engagements

Advocacy

Voice Forte

We work with brands to empower a voice of advocacy, enabling them to make and take a stand. We journey with brands, encouraging them to extend their influence to create unique and impactful positioning. This allows us to escalate for brands, wider agendas that could affect shifts in their ecosystem.

Tactics:

01. Thought Leadership

02. CEO Messaging

03. LinkedIn Profiling

04. Dialogues

05. Collaborative Engagement

06. Audience Segmentation

07. Setting Benchmarks and Impact Assessment

Power Your Voice. Content Today

CayD Communications is a niche content-focussed strategic communications agency based in Malaysia. We are dedicated to helping clients solidify positioning and brand reach through inventively authentic content.