Key outcome
An Appreciation of the Human Will and Spirit
The Logo
The logo depicts a pair of hands embracing a lotus. The hands represent various aspects of the brand, primarily its genuine intention to provide social empowerment and support for the underprivileged women. It also stands for the fine art of handcraft as well as the personal touches of the artisans on each piece.
The posture of the hands symbolises support, care and an appreciation of beauty, humanity and enrichment. The lotus portrays the essence of purity, growth and artistry, which forms the foundation of the products and the driving force behind the brand. Both elements provide a deep-seated meaning that ultimately supports the brand’s objective of embracing benevolence, artistry, authenticity and empowerment.
The Heart of the Brand
One of COI’s primary mission was to reach out to and empower as many women as it possibly could. At the heart of this brand was a group of marginalised women turned artisans who produced exquisitely designed handcrafted women’s apparel and accessories. The women of Bandra have dreams and the tenacity to match. They give true meaning to the word ’inspiration’. Here are their stories.
The Visual Impact
Benevolence, artistry, authenticity and empowerment.
We wanted the visuals to resonate Bandra’s powerhouse of talents. The shoot took place in the slum. Our creative direction was to capture visuals of the clothes worn by models who were volunteers from Bandra. Excited onlookers watched as budding photographers clicked away. The shoot brought the entire community together – the very essence of life in Bandra. The result was a brilliant and organic display of visuals that captured the craftmanship of the garments against the beauty of the human spirit that inspired the collection.
The Main Office @ Bandra Slums, Mumbai
Attention to detail:
114 was a unit in Bandra which served as the centre for COI. COI collaborated with local NGOs and other establishments to train women in tailoring and the English language.
The Unit was a perfect statement to mark the first picture captured for the campaign.
PR Impact
British Asian Fashion Week & Asian Fashion Summit, London
- COI was invited to present its brand story and model of execution in empowering women in London - making it the FIRST brand with a unique business model driven by an NGO to ever be invited.
- COI was spotted through Facebook and invited to open the British Asian Fashion Week (BAFW) and Asian Fashion Summit in London. This led to a collaboration to open a branch in London.
- COI received an invitation for a research grant from the National University of Malaysia.
The Logo
The logo depicts a pair of hands embracing a lotus. The hands represent various aspects of the brand, primarily its genuine intention to provide social empowerment and support for the underprivileged women. It also stands for the fine art of handcraft as well as the personal touches of the artisans on each piece.
The posture of the hands symbolises support, care and an appreciation of beauty, humanity and enrichment. The lotus portrays the essence of purity, growth and artistry, which forms the foundation of the products and the driving force behind the brand. Both elements provide a deep-seated meaning that ultimately supports the brand’s objective of embracing benevolence, artistry, authenticity and empowerment.
The Heart of the Brand
One of COI’s primary mission was to reach out to and empower as many women as it possibly could. At the heart of this brand was a group of marginalised women turned artisans who produced exquisitely designed handcrafted women’s apparel and accessories. The women of Bandra have dreams and the tenacity to match. They give true meaning to the word ’inspiration’. Here are their stories.
The Visual Impact
Benevolence, artistry, authenticity and empowerment.
We wanted the visuals to resonate Bandra’s powerhouse of talents. The shoot took place in the slum. Our creative direction was to capture visuals of the clothes worn by models who were volunteers from Bandra. Excited onlookers watched as budding photographers clicked away. The shoot brought the entire community together – the very essence of life in Bandra. The result was a brilliant and organic display of visuals that captured the craftmanship of the garments against the beauty of the human spirit that inspired the collection.
The Main Office @ Bandra Slums, Mumbai
Attention to detail:
114 was a unit in Bandra which served as the centre for COI. COI collaborated with local NGOs and other establishments to train women in tailoring and the English language.
The Unit was a perfect statement to mark the first picture captured for the campaign.
PR Impact
British Asian Fashion Week & Asian Fashion Summit, London
- COI was invited to present its brand story and model of execution in empowering women in London - making it the FIRST brand with a unique business model driven by an NGO to ever be invited.
- COI was spotted through Facebook and invited to open the British Asian Fashion Week (BAFW) and Asian Fashion Summit in London. This led to a collaboration to open a branch in London.
- COI received an invitation for a research grant from the National University of Malaysia.
