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Craft & Create
Content development and visual design insights that build transformative brand voice so that you stand out.
Content development and visual design insights that build transformative brand voice so that you stand out.
In a film, one starts with a plot, and progressively develops that plot, culminating with a climax and ending (almost always) with the protagonist riding off into the sunset. The fact is every good film starts with a stellar script. In much the same way, every good book has a plot, which is then developed literarily.
Therefore, as to how a movie has its cinematography, content, too, has an editorial landscape. This landscape is what makes a strategic information architecture that gives a bird’s eye view of the entire communications terrain – from baseline fundamental must-haves to organic, media-worthy advocacy stances. Together with you, we will discover and create an information architecture that is strategic, organic and competitive.
Imagine Facebook, Tik Tok, Blog without content!
You can write a blog or record a podcast and video if you have a phone. Therefore, it is crucial that content is responsible.
Content resounds brand vision, resonates people commitment and empowers long-term and empower long- term organisational goals and missions.
It is important to develop content that expounds brand fundamentals, expanding it to encompass the full breadth and depth of a brand’s potential. This is what garners attention and potential earned media.
People are core and conversations are what drive organic human-centric content to opinions, thought leadership and advocacy. What we do well is getting people to share.
Comprehensive, well-researched content represents a brand’s unique voice and influence. We do this through a methodical and consistent process, over and over again, so that narratives are fresh, abreast and always competitive.
Accompanying visual insights complement and supplement content, creating a holistic experience with which information can be appreciated.
Colours of India (COI) was inspired by the desire to empower women. At the heart of this brand is a group of marginalised women turned artisans who produced exquisitely designed handcrafted women's apparel and accessories. The outcomes of this project proves that every brand, with the right positioning, has a shot a global stardom.
The work with COl involved designing the logo, brand creation, guiding the brand and engaging the world. But at the get go, the fighting spirit of these aspirational homemakers ignited our commitment to push the boundaries of PR. In less than six months, the brand was gracing the runway of the British Asian Fashion week and courting international media coverage.
V. Ranganathan shared that his heart will forever be with the plantations that have granted him much gratification in the sunset of his life. In the hour-long phone interview, this astute nonagenarian lets on nothing of his age, methodically and meticulously laying down the colourful milestones that mark a career spanning eight decades.
The article captures the musings of the Incorporated Society of Planters' (ISP) oldest member. The hour-long interview was conducted over the phone, and the then 97-year-old answered every question meticulously and enthusiastically. The article was published in ISP's The Planter magazine.
V. Ranganathan shared that his heart will forever be with the plantations that have granted him much gratification in the sunset of his life. In the hour-long phone interview, this astute nonagenarian lets on nothing of his age, methodically and meticulously laying down the colourful milestones that mark a career spanning eight decades.
The article captures the musings of the Incorporated Society of Planters' (ISP) oldest member. The hour-long interview was conducted over the phone, and the then 97-year-old answered every question meticulously and enthusiastically. The article was published in ISP's The Planter magazine.
Nelvianna Masandul is one to give true meaning to the word "passion". She overcame adversity and trained to be an early childhood educator. and then left the creature comforts of city life to return to one of the poorest regions in Sabah to serve the community. Since then, Nel as she is fondly called, has trained other educators and is deeply involved in the curriculum planning.
Nelvianna Masandul is one to give true meaning to the word "passion". She overcame adversity and trained to be an early childhood educator. and then left the creature comforts of city life to return to one of the poorest regions in Sabah to serve the community. Since then, Nel as she is fondly called, has trained other educators and is deeply involved in the curriculum planning.
Published in The Star Publications, Nelvianna story is a story of hope that, against all odds, proves that a heart is the biggest asset to advocate change.
We challenge ourselves constantly to bring the story of success to the brands we work with.
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