About
The breadth and depth to your brand influence and growth.
A tribute to Vimala Nair, whose love for art transcends the misgivings of societal norms.
CayD Communications is a strategic communications agency based in Malaysia, empowering brands with solutions to solidify brand reach and positioning. We are a team of experienced PR, media and brand practitioners and we focus on shaping brands and enhancing presence through current, creative and tactical content engagement.
Over the years, we have worked with individual clients and corporations, and we continue to evolve our expertise by riding the wave of emerging trends: to help organisations reach and positively influence their most relevant audience.
Our approach is unique and we continue to perfect it as we, together with you, uncover transformative content that gives your brand an edge to make a distinct difference.
Whether you are a global brand, an SME, a startup, or an individual practitioner, your thoughts have a ripple influence that transcends boundaries. We help brands understand and discover a competitive content landscape through an engagement process that is invested in transformative strategies for long-term outcomes.
Our methods are explained through our approach, which is intently focused on ensuring that your brand features a humanistic perspective that is authentically yours, to establish an information architecture that you can expand and expound as you take your brand forward.
An aspiration to create a difference! Always. For 25 years, I have enjoyed exploring unique approaches and ideas to best execute PR strategies.
Our work at CayD has been recognised through strategic brand positioning, enhancing brand equity. With a dynamic approach, we strive to provide PR edge for reputable organisations, small or big.
We deliver insights unique to our clients, through impactful stories, advocating convictions when it matters, coupled with research insights.
Behind every brand, every corporation, every outfit and every entity are stories that illuminate, illustrate and inspire. These stories need to be shared to highlight the journey, from germination of an idea to the current state of being, leading to never-ending growth.
CayD’s main function is to bring these stories to light. As an advisor, I am happy to share my skills and knowledge, brought about by years of teaching and writing experience, and in doing so, learn more than I ever thought I would.
PR industry stalwart Rajan Moses is an experienced strategic PR communicator. He helmed international PR firms to provide strategic PR counsel and issues management initiatives.
Rajan worked with the leading world financial news agency REUTERS as chief correspondent, senior financial correspondent and chief sub-editor in 5 countries (Malaysia, USA, Hong Kong, Thailand, and Singapore). He continues to command the respect of both the local and international media.
This decorated writer is the first Malaysian to work as a foreign White House Correspondent during the reign of Ronald Reagan and George Bush in the 1980s and 1990s.
Errol Oh is an experienced and versatile journalist who values ethics and professionalism above all. He has won two Malaysian Press Institute awards and was the Corporate Governance Journalist of the Year in 2013. He had a long career in mainstream media that started in 1991 when he joined New Straits Times as a cadet reporter.
Prior to leaving The Star in 2020 to become a freelancer, he was its executive content officer. His experience in writing, sub-editing and editing covered general news, business and finance, opinion pieces, features, and reviews.
Michael Poh has more than 20 years of public relations consultancy experience in both corporate and marketing (brand/lifestyle) communications.
He is highly accomplished in strategising and executing PR campaigns for clients across a multitude of industries, leveraging on an in-depth understanding of PR platforms, intimate knowledge of the media landscape and a bold dose of creativity. He has an excellent command of the English language with a proven flair for corporate and financial writing.
Jevitha Muthusamy, a seasoned Editor & Writer with over 5 years of experience, is currently contributing her expertise to GTI Media Malaysia. Jevitha also served as a Financial Journalist at Islamic Finance News for 2 years.
There, she demonstrated proficiency in breaking news, report writing, analyses, and conducting interviews with industry leaders. Jevitha showcased versatility by covering various topics within the industry and coordinating news stories for online publication.
Social media’s power lies in it’s global connectivity. With platforms like Facebook, Instagram, Twitter, and TikTok uniting billions of users worldwide, we have an unprecedented opportunity to reach and engage with audiences worldwide.
My passion and proficiency in video editing, design, and storyboarding enable me to bring ideas to life. With seamless narrative creation and cohesive visuals, each creative resonates the value that Cay D brings to its client’s brand image; to leave a lasting impact as we navigate the World Wide Web’s ever-changing dynamics.
Jasen believes that in the vast sea of social media, it’s not just about producing content—it’s about crafting narratives that provide added value to the material being consumed. Specializing in finance and entrepreneurship, Jasen has honed his skills to distill complex concepts into accessible, engaging content, ensuring every message is delivered with clarity and purpose.
He is passionate about content strategy, crafting articles, social media posts, and videos that not only inform but also inspire, reflecting Cay D’s dedication to excellence. His aim is to deliver valuable content that leaves a lasting impact in the digital world.
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